I have read, listened, written, drawn, painted, photographed, visited… Everything can be more interesting if you remain curious, if you do not lose the desire to learn and experiment. I pause to observe the contrasts of colors, the different points of view of a shot, the sound of synonyms with which the same thing can be described, the harmony of a painting. A note can also be color, poetry is also melody, an image can scream more than one word. The expression: that's all... it's all here. (Editorial Director - Art Director)
To talk about myself I would use the English concept of Language Enthusiast, with its bad translation into Italian. Years of study, travel and authentic and pulsating passion for what lies beyond the border converge in this expression. I have an indiscriminate interest in any culture and any person with a story to tell. I remain with difficulty compressed in my dimension, I feel the continuous need to push myself further. I can't stand the innuendo, the half sentences and the boredom of waiting rooms. Certainly communicative, analytical, I split reality into a thousand pieces and then reassemble it. I think and write in 4 languages, which I love all of them, because inside they sing me a beautiful song. (Editor - Translator).
What unites Piacentini's Architecture with Greenaway's Cinema, Munari's Design with Tiepolo's painting and Kandiskij's studies? What unites the election posters with the paper tickets we used for the tram? For visual culture, the challenge of the third millennium lies in seeing the red thread that binds each of its branches to tell the image and aesthetics. I would like to do it through a passion that comes from the tradition of classic cinema. After all, what is the history of Design if not the cerebral attempt to give a soul to matter, to plagiarize the form according to its most hidden meaning and all to be revealed? (Editor - Reporter)
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4, 5, 6 October: Fiera Milano hosted Viscom, the main Italian exhibition dedicated to visual communication, which has now reached its historic milestone of 34 years.
The Power of Senses is the concept of the RICOH Italia stand at Viscom, the most innovative, immersive and artistic by vocation of all the exhibitors at the event.
An exhibition booth with a sensory gallery that welcomed spectators, giving rise to a 360° experience where all the senses were involved: through the sounds and scents characterizing the jungle, with the visual experience of lights and colors and tactile thanks to the application on the entire surface of the gallery of GREENYL discs, PVC-free with their chromatic and stylistic variety. The sensorial journey also continued inside the booth, set up like a real jungle, where Ricoh technology and its multiple and colorful applications created on the most varied print media were king. These are precisely the choices that led to the development of “The Power of Sense” concept.
The Power of Senses record, created specifically with Ricoh Pantone, illustrates the image of the cover in etching, i.e. the stylized face of a jaguar. The acoustic dimension - 7 songs - was entrusted to Stefano Aschieri who studied the sounds suitable for the context, with a specific musical motif.
The cover graphics, chromatically echoing the jungle, were then also reproduced, with 3D printing performed directly on the record, on the sound side (in the circular space traditionally intended for the label).
GREENYL is the project that united RUDE RECORDS, an independent record label based in Milan and recognized worldwide and with global distribution in partnership with The Orchard (a Sony Music company) and TERENZI - our ISO certified mechatronic production company since 1967 9001, specialized in the transformation of plastic materials and metals - to create innovative records, but free of those harmful substances that characterized historical media.
The difference between the emissions of the raw material used by GREENYL and the PVC used from 1947 to today in the production of vinyl is equivalent to a saving of approximately 7.1kg CO2e/kg. During its processing, PVC also emits not only CO2 but also chlorides which are extremely harmful to health. 80% of the energy used to produce GREENYL comes from solar panels. A composite of 99% certified recycled plastic and recyclable plastic material replaces the previous PVC of traditional vinyl.
Also important is a mention of the ecology of RICOH inks, which have obtained Greenguard Gold certification, guaranteeing minimal environmental impact and low chemical emissions. Furthermore, in Ricoh Pro TF6251 the use of long-life LED lamps to polymerize the inks helps to optimize efficiency and reduce energy consumption.
RICOH Italia, the Italian branch of the multinational founded in Tokyo in 1936, supplied TERENZI with the aforementioned Ricoh Pro TF6251 printing solution for GREENYL records. This printer was on display at the Fair together with the Pro L 5160 and the new products presented at Viscom for the first time worldwide: Ricoh Pro C7500 and Ricoh Pro C9500.
Ricoh is a leader in strategic areas such as digital services, information management and printing solutions. Headquartered in the Japanese capital, the Ricoh Group is present in over 200 countries.
ORIGINAL
25 gennaio 2024 - by La Redazione TBlog