I Blu di Planium
I have read, listened, written, drawn, painted, photographed, visited… Everything can be more interesting if you remain curious, if you do not lose the desire to learn and experiment. I pause to observe the contrasts of colors, the different points of view of a shot, the sound of synonyms with which the same thing can be described, the harmony of a painting. A note can also be color, poetry is also melody, an image can scream more than one word. The expression: that's all... it's all here. (Editorial Director - Art Director)
To talk about myself I would use the English concept of Language Enthusiast, with its bad translation into Italian. Years of study, travel and authentic and pulsating passion for what lies beyond the border converge in this expression. I have an indiscriminate interest in any culture and any person with a story to tell. I remain with difficulty compressed in my dimension, I feel the continuous need to push myself further. I can't stand the innuendo, the half sentences and the boredom of waiting rooms. Certainly communicative, analytical, I split reality into a thousand pieces and then reassemble it. I think and write in 4 languages, which I love all of them, because inside they sing me a beautiful song. (Editor - Translator).
What unites Piacentini's Architecture with Greenaway's Cinema, Munari's Design with Tiepolo's painting and Kandiskij's studies? What unites the election posters with the paper tickets we used for the tram? For visual culture, the challenge of the third millennium lies in seeing the red thread that binds each of its branches to tell the image and aesthetics. I would like to do it through a passion that comes from the tradition of classic cinema. After all, what is the history of Design if not the cerebral attempt to give a soul to matter, to plagiarize the form according to its most hidden meaning and all to be revealed? (Editor - Reporter)
603
6
PLANIUM continues its research towards new interpretative forms of Metals. Oxidations, which we are able to generate in a natural and controlled way, have revolutionized the appearance and perception of Steel, Copper and Brass. Oxidations give new life and unprecedented colors to the interiors. There are numerous variations that PLANIUM has been able to bring forth from the materials of its classic palette. The lively actor of the whole Metal-morphosis collection is Blue. Blue is the grain, the very nature of Calamine which represents the ideal scenario within which everything may happen.
Eternal materials such as Metals hide within themselves a mysterious potential that our team has brought to the surface.
As from the bottom of the sea, each creation resurfaces different, but enriched with a dimension that had not seen the light before.
The Sky and the Sea have always been there in the eyes of human beings, but at the beginning of civilization Blue was practically not considered worthy of any interest. Absent in the wall paintings of the Paleolithic and Neolithic where earth tones dominate; present in ancient Egypt, but only for funerary themes; gloomy for the Hellenic world, and little loved in Rome, because it is used by barbarian peoples.
Blue, or rather the Blues of PLANIUM are an intense flow of emotions. Liquid energy, jumps and the bubbling of sea waves. Each artistic slab, each element, each design object is made with the idea that everything is changeable and never the same. PLANIUM Blues are not homogeneous, rather a fusion of feelings and contrasts that fill the eyes and shorten the breath.
Today it is the preferred color for most of the inhabitants of the planet, with the exception of some Asian countries.
Blue is precisely the happy and dynamic result of many creations in the PLANIUM world.
What is responsible for his so controversial path?
Although widespread in nature, it is a complex and difficult to reproduce colour. For this reason it has long held a secondary role in social life. To get this type of color, a pigment obtained from woad, a vegetable or from a precious stone, lapis lazuli, was needed.
Due to its rarity, lapis lazuli, imported into Europe by Venetian merchants, cost as much as gold. Many painters had to stoop to using only a few pigments, on a base of less valuable colour, but not Titian, who used pure colour.
PLANIUM gives its own version of Blue together with golden and copper hues in a dancing succession. He superimposes it on yellows, greens, brown hues. It dampens it, recalls it, makes it vibrate with new strength.
The vicissitudes of Blue are therefore closely connected to the possibility of using it as a coloring substance. Until the 13th century of the Christian era it was not used for clothing, although indigo was known in the East, coming from a shrub from India. In theology, Blue was not seen as light, but only as matter, or as something absolutely prosaic. The change takes place in the church of Saint-Denis: Blue became divine light, together with Mary's mantle in the stained glass windows after the year 1000. Later, even the kings of France, from Saint Louis onwards, wore it and included it in their coat of arms.
The whole world of art yesterday as today hypnotized in front of Giotto's Blue in the Scrovegni Chapel and Michelangelo's in the Sistine Chapel.
In the 1700s, the artificial version was invented: Prussian Blue. And again in Germany it was J.W. Goethe with his novel The Sorrows of Young Werther who gave the greatest boost to the popularity of Blue. Blue embodies the romantic and melancholy color par excellence from that moment, recalling the dreamlike dimension.
A new impetus comes precisely from the denim fabric during the two world wars and with the painting of Picasso. The Blues musical genre makes it its essence and inclination.
Calamine Blue transmits intensity to the environment in which it is placed. Never banal or predictable, this finish gives elegance and an unmistakable style to the space. Sudden, unplanned flare-ups appear and then die down and disappear. Flooring and wall coverings will be enriched with new creative possibilities for architecture and contract.
Nowadays Blue in all its shades (cerulean, electric, indigo, cobalt, midnight blue, light blue, sapphire, etc.) is the most used color in clothing and decoration. However, its meaning has changed: now it indicates calm, peace, distance. It is a neutral color that goes well with any situation, both ancient and modern, minimal and more sophisticated contexts.
Scientific studies show that this color normalizes the heart rate and induces a state of relaxation. Blue is associated with meditation, balance, rest. Furthermore, it seems that it stimulates the emission of alpha waves which favor creativity.
Mavi, Mavi Calipso, Shadow Light, Issiba, the Calamine surfaces that cover small and large spaces in museums, commercial activities and showrooms: a marvel of Blue.
